Vaughn Dickinson serves as President, Customer Direct & Go-to-Market at Primo Brands, leading the U.S. and Canada direct-to-consumer services channel with accountability for commercial strategy, customer experience, and end-to-end business performance. He is focused on accelerating growth, strengthening service delivery, and building scalable capabilities that improve productivity, customer outcomes, and margin expansion.
Mr. Dickinson is a seasoned consumer products executive with deep experience leading large-scale commercial, supply chain, transformation, and P&L agendas across complex route-to-market businesses. Before joining Primo Brands, he held senior leadership roles across multiple fast-moving consumer goods companies, including PepsiCo, where he led sizable frontline organizations, improved market execution, expanded availability, and delivered profitable growth across high-volume beverage operations.
Known for translating strategy into measurable performance, Mr. Dickinson brings strategic clarity, operational discipline, and frontline leadership strength to complex business environments. His leadership spans sales, key accounts, distributor management, route and service model design, supply chain optimization, transformation, and enterprise-level operating excellence.
Education
- B.S., Business Management, University of Delaware
